Xacus
Apparel
XACUS was founded in 1956 in S. Vito Di Leguzzano, on the outskirts of Vicenza, by Alberto Xoccato, a talented and creative craftsman from one of the oldest families in Veneto. Entrusting the en...
XACUS was founded in 1956 in S. Vito Di Leguzzano, on the outskirts of Vicenza, by Alberto Xoccato, a talented and creative craftsman from one of the oldest families in Veneto. Entrusting the enterprise to the skilful hands of 10 experienced tailors in the region, Alberto set into motion a plan which allowed him to interpret the noble art of shirt-making with his own very personal style and inspired entrepreneurial intuition. The first phase of growth came at the beginning of the 1960s when the company opened its first technical-industrial workshop, and though still preserving the original sartorial, hand crafted features of its product, XACUS was transformed from an artisan shop into one of the first fashion companies in northern Italy. The company grew considerably by the end of the sixties and moved to its current location on the outskirts of S. Vito and keeping pace with the company’s new size, the distribution network also grew large enough to reach the most prestigious retail stores. After another period of development and consolidation, the 80’s Xacus witnessed the entry of Giorgio and Paolo Xoccato, sons of the founder, and the start of another production and commercial growth spurt. After achieving coverage of the entire domestic market, the company set its sights on the export market, starting initially in North America and then later extending its reach to the other major world markets. XACUS achieved great success during the 90’s with its concept of quality and customer service, the strategic value of product innovation, and its focus on select markets. The company implemented a planned, multi-year program of investments in new production and commercial facilities which led the firm to completely overhaul its manufacturing and logistics organisation and, on the commercial front, to open more than 50 exclusive corners and “shop-in-shops” at the best client stores in Italy and abroad. Since 2000, XACUS has continued to expand its business activities even further by establishing a series of special shirt manufacturing relationships with some of the most prestigious Made in Italy brands “Designer Brands”, names that still today are an integral, key part of the company’s business.Brand Details
Founder
Alberto Xoccato
Brand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men
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