WREN Financial Report 2018

WREN Financial Report

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Brand Description

Profile

Born and raised in the idyllic bastion of classic-American-chic Lake Forest, Illinois—home of Jean Harlow’s all-girl’s prep school and where F.Scott Fitzgerald turned socialite-chasing heartbreak into the priceless inspiration that fueled The Great Gatsby—Wren designer and founder Melissa Coker’s ascension to helming her own line was the fruit of over a decade’s worth of materialized dreams in East and West Coast fashion industries.

Beginning with an internship at the newly-New-York-headquartered Helmut Lang, Coker went on to work in editorial at Vogue, W and Details. It wasn’t until she was recruited to provide conceptual direction for corporate apparel companies that dreams of her own line
began.

Wren was named after Jenny Wren, a winsome little creature who makes dresses for dolls in Charles Dickens’ Our Mutual Friend—only the first in a long line of muses that embody the label’s dedication to perfect imperfection. From the beatific lost girls of British photographer David Hamilton’s lens to the indulgent Angeleno culture of the Sexual
Revolution-era ingénues in Shampoo. . . In the end, these are emblemized in the line’s air of free-spirited exuberance, restrained elegance and low-key sophistication.

Since its debut, Wren has been featured regularly in publications such as T: The New York Times Style Magazine, WWD, Harpers Bazaar, Style.com, Elle, Vogue, Marie Claire and W
amongst others. The line has also garnered high praise from clients such as Katie Holmes, Keira Knightley, Vanessa Hudgens, Reese Witherspoon, Lake Bell, Renee Zellweger, Zooey Deschanel, Alexa Chung and Anne Hathaway.

Wren is based in Los Angeles.

Business Strategy

WREN profile