Woo
Shanghai,
China
Accessories / Apparel
"Luxury is about culture and if a product doesn't convey its culture, then it loses its value." Just as the pattern of each ancient Chinese bronze created thousands of years ago has s symbolic and...
"Luxury is about culture and if a product doesn't convey its culture, then it loses its value." Just as the pattern of each ancient Chinese bronze created thousands of years ago has s symbolic and significant meaning, the designs and patterns on WOO scarves, shawls and fashion accessories embody stories with a soul. With an unwavering dedication to craftsmanship and an obsession for perfection, Woo sources its cashmeres, silks and other materials from the best artisans in Inner Mongolia, and every WOO piece is made to exacting standards by some of the most experienced hands in art and fashion. Today, WOO is constantly improving on its innovative designs, through collaborations with renowned Oriental and international designers and artists, to ensure that WOO has a steady stream of design inspiration.Brand Details
Brand Strategy
Market segment
Premium
Core business
Accessories
Targets
Women
