Company Hanesbrands Inc.
Country United States
Email n.a.
Telephone +1 800 225 4872
Market Segment Mass Market
Core Business Underwear & Lingerie

Wonderbra Financial Report 2018

 
 

Hanesbrands Inc. Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of USD20172016Δ
2017/2016
2015Δ
2016/2015
2014Δ
2015/2014
CAGR
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of USD20172016Δ
2017/2016
2015Δ
2016/2015
2014Δ
2015/2014
CAGR
Current Assets        
Total Assets        
Current Liabilities        
Equity        

Official Websites

Wonderbra website
Wonderbra ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year
1935
City
n.a.
Country
United States

Founder

Louise Poirier

Designer

Team of designers

Profile

Wonderbra, the most glamorous brand's adventure began on the other side of the world. In 1935 it was launched in the United States to live the American dream.
Since the 1990s, it has been catapulted into the European spotlight. With its incredibly convincing assets, the brand always manages to capture your attention with advertising campaigns whose sexy and slightly cheeky tone reveal iconic lingerie and legendary muses.
It is constantly expanding and increasing its expertise, offering not just a simple push-up bra but a range of varied shapes and cleavage effects, in the latest styles, which adapt to your lifestyle.
An innovation leader, Wonderbra continues to develop solutions for a ravishing cleavage whatever the event.
Wonderbra supports you from morning to night, enhances your cleavage and reveals your figure.

Business Strategy

Market Positioning

Mass Market

Core Business

Underwear & Lingerie

Target

Women

Product Categories

Underwear & Lingerie
 

Hanesbrands Inc. profile

Name Hanesbrands Inc.
Website hanesbrands.com
Country United States
VAT Number n.a.
Telephone +1 336 519 8080
Fax n.a.
Date of foundation 1901
Type of Company Listed

Headquarters

1000 East Hanes Mill Road Winston-Salem, NC 27105

Ownership (Top Shareholders)

Hanesbrands Inc. doesn't provide the information on its shareholders.

Hanesbrands Inc. Brands

Wonderbra Marketing Research

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