Wonderbra
Underwear & Lingerie
Wonderbra, the most glamorous brand's adventure began on the other side of the world. In 1935 it was launched in the United States to live the American dream. Since the 1990s, it has been catapult...
Wonderbra, the most glamorous brand's adventure began on the other side of the world. In 1935 it was launched in the United States to live the American dream. Since the 1990s, it has been catapulted into the European spotlight. With its incredibly convincing assets, the brand always manages to capture your attention with advertising campaigns whose sexy and slightly cheeky tone reveal iconic lingerie and legendary muses. It is constantly expanding and increasing its expertise, offering not just a simple push-up bra but a range of varied shapes and cleavage effects, in the latest styles, which adapt to your lifestyle. An innovation leader, Wonderbra continues to develop solutions for a ravishing cleavage whatever the event. Wonderbra supports you from morning to night, enhances your cleavage and reveals your figure.Brand Details
Founder
Louise Poirier
Brand Strategy
Market segment
Mass Market
Core business
Underwear & Lingerie
Targets
Women
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