Whyred
Accessories / Apparel / Bags / Denim / Shoes
Established on the style values of the modernist, Whyred is a combination of clean lines, neat shapes and quirky details. Influenced by the music and art scenes, the design concept like the client ...
Established on the style values of the modernist, Whyred is a combination of clean lines, neat shapes and quirky details. Influenced by the music and art scenes, the design concept like the client has an intellectual appreciation for these genres of inspiration. Inspiration is always drawn from the iconic style of the 1960s Mods and an expression taken from The Who’s manager, Pete Meaden represents the Whyred design philosophy; “Clean living under difficult circumstances”. Faithful to the simplicity of postmodern aesthetics, Hjort creates classic, wearable designs with a modern twist that are Whyred’s signature.Brand Details
Founder
Jonas Clason
Designer
Roland Hjort
from
1999to
presentBrand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women
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