Company Whyred AB
Country Sweden
Email info@whyred.com
Telephone +46 8 528 00 595
Market Segment Bridge
Core Business Apparel

Whyred Financial Report 2018

 
 

Whyred AB Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Thousands of SEK20162015Δ
2016/2015
2014Δ
2015/2014
CAGR
Total Revenue      
Operating Income      
Net Income      

Balance Sheet Highlights

in Thousands of SEK20162015Δ
2016/2015
2014Δ
2015/2014
CAGR
Total Assets      
Equity      

Official Websites

Whyred website
Whyred ecommerce

Official Social Media

Brand Description

Establishment

Year
1999
City
Stockholm
Country
Sweden

Founder

Roland Hjort
Lena Patriksson Keller
Jonas Clason

Head Designer

Roland Hjort
1999 - present

Profile

Established on the style values of the modernist, Whyred is a combination of clean lines, neat shapes and quirky details. Influenced by the music and art scenes, the design concept like the client has an intellectual appreciation for these genres of inspiration.

Inspiration is always drawn from the iconic style of the 1960s Mods and an expression taken from The Who’s manager, Pete Meaden represents the Whyred design philosophy; “Clean living under difficult circumstances”. Faithful to the simplicity of postmodern aesthetics, Hjort creates classic, wearable designs with a modern twist that are Whyred’s signature.

Business Strategy

Market Positioning

Bridge

Core Business

Apparel

Target

Men
Women

Product Categories

Accessories
Apparel
Bags
Denim
Shoes
 

Whyred AB profile

Name Whyred AB
Website whyred.se/
Country Sweden
VAT Number n.a.
Telephone + 46 8 528 00 595
Fax n.a.
Date of foundation 1994
Type of Company Private

Headquarters

HUDIKSVALLSGATAN 8 3 TR 113 30 STOCKHOLMStampgatan 14 Vänersborg, 462 73

Ownership (Top Shareholders)

Whyred AB doesn't provide the information on its shareholders.

Whyred AB Brands

 

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