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Began in 1985 as a single, tiny neighborhood boutique in Baltimore, Maryland. Called The White House, and they offered unique, individual collections of fabulous clothing and accessories in shades ...
Began in 1985 as a single, tiny neighborhood boutique in Baltimore, Maryland. Called The White House, and they offered unique, individual collections of fabulous clothing and accessories in shades of white and ivory. And as they grew they made sure each new boutique would be just as special. Expanding on our original theme, they opened Black Market in 1995, and in 1997 they combined the boutiques into one concept, and White House Black Market was born.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Women
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