wet n wild has been the top value brand in beauty because we care about the community. We know that beauty products are a necessity; we see that quality products are essential to your makeup routine and we understand that spending your entire paycheck on a lipstick is just not reasonable.
The very foundation of wet n wild is to provide an alternative option for consumers that need quality beauty products, but don’t necessarily have the luxury in means. We see ourselves not only as a profitable business, but also as a company that legitimately and sincerely wants to offer a beneficent for communities nationwide.
We thus modeled our “wet n wild cares…” program based on this very ideal. We believe that giving back to the community through monetary and product donations, as well as providing emotional support whenever possible, is not only contributory, but absolutely necessary of any company.
Since 1979, millions of women around the world have trusted wet n wild in delivering prestige-quality cosmetics at an affordable price. A division of Markwins North America, wet n wild fuses high-performance formulations with the hottest palettes to offer women a full range of superior cosmetics at an unbeatable value.