WEN by Chaz Dean
Hair Care
Chaz Dean’s passion for hair began with a love for photography. He took several commercial photography courses, which inspired him to enroll in cosmetology school shortly before moving to Los Angel...
Chaz Dean’s passion for hair began with a love for photography. He took several commercial photography courses, which inspired him to enroll in cosmetology school shortly before moving to Los Angeles. His interest in hair quickly blossomed into a professional career specializing in both cutting and color. As he worked on perfecting his skills, he also started helping a highly successful company develop a product line, which is where he developed an interest in creating his own products. Chaz Dean quickly climbed the ranks at an upscale salon in Bel Air, becoming manager and eventually thereafter, purchasing the salon and building a client list that included an impressive roster of celebrities. It's here in 1996 that Chaz began working on the WEN product line. The Chaz Dean Salon relocated to Hollywood, where it was renamed Chaz Dean Studio and offered his elite clients an escape from paparazzi and an environment that was more intimate and secluded.Brand Details
Founder
Chaz Dean
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Women
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