VR
Accessories / Apparel / Bags / Denim / Shoes / Underwear & Lingerie
Created in 1988, VR is an essentially men’s brand, a synonym to high standards and quality. The brand specializes in transforming the best fabrics into modern clothes, suggesting a new way to dress...
Created in 1988, VR is an essentially men’s brand, a synonym to high standards and quality. The brand specializes in transforming the best fabrics into modern clothes, suggesting a new way to dress, and turning the brand into a benchmark in men’s fashion. Launched in 2003, VRK is the brand for boys, which follows the same concept as VR, without relinquishing comfort for the little ones. A constantly expanding brand, VR currently has 47 stores across Brazil’s major cities, in addition to over 300 points of sale (multibrand stores) and an online store (www.vrsaopaulo.com.br). The various lines of the brand - from VR São Paulo, which focuses on tailoring and office wear, to VRDENIM, which specializes in casual wear, including jeanswear - present a mix of products that are essential for all the moments of the cosmopolitan man, from leisure to work.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men
The financial data for this brand is limited.
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