Company n.a.
Country United States
Email shop@vplnyc.com
Telephone (646) 912 -6141
Market Segment Bridge
Core Business Active Wear

VPL Financial Report 2018

 

Official Websites

Official Social Media

Brand Description

Establishment

Year
n.a.
City
n.a.
Country
n.a.

Founder

Victoria Bartlett

Designer

Profile

VPL (Visible Panty Line) launched its first line of undergarment-inspired styles in Fall of 2003, when well-known stylist Victoria Bartlett had a vision to design a capsule collection to fill the niche between lingerie and sportswear. As a stylist, Victoria acknowledged the growing demand for utilitarian yet stylish undergarments that can be mixed, matched, and layered, hence, the building block factor she encourages in her designs. Furthermore, Victoria began to question the assumption of sexiness in undergarments. With the bold assertion that “I don’t do T and A,” she challenged the fashion world with an innovative conception of sexy.

Business Strategy

Market Positioning

Bridge

Core Business

Active Wear

Target

Women

Product Categories

Apparel
 

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