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Vladimiro Gioia, heir to a well-known fur company, debuts in style with his 2009-2010 fall/winter collection featuring an innovative, edgy and self-confident look.
The secrets of fur techniques hold no mystery for the young designer. Fifth brother of a successful family-run business in Como. He is a concrete expression of the true meaning of “Made in Italy”. A fashion, widely appreciated worldwide for its impeccable craftsmanship. Famous designers and international brand labels have been commissioning his expertise.
Inaugurated in 1989, in Rovello Porro, Gioia Pellicce, instantly distinguished itself for its unusual proposals; intarsias, mosaics, nuances and laser engravings; thus attracting several of the world’s most important designer labels.
Twenty years later, the company decided to revamp its image with a surprise event which in actual fact had been planned for some time, the launching of the Vladimiro Gioia line named after its creator, with a series of young, trendy garments inspired by the art world.
The mixture of tradition and innovation was made possible by a dynamic bureau de stile, and supported by highly skilled artisans, who have been working for the launch of this collection. Each style is a work of art that Vladimiro Gioia creates for a self-confident and sophisticated woman.