Company LBrands, Inc.
Country United States
Email customercare@victoriassecret.com
Telephone (800) 411-5116
Market Segment Mass Market
Core Business Underwear & Lingerie

Victoria's Secret Pink Financial Report 2018

 
 

LBrands, Inc. Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of USD20192018Δ
2019/2018
2017Δ
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2017/2016
CAGR
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of USD20192018Δ
2019/2018
2017Δ
2018/2017
2016Δ
2017/2016
CAGR
Current Assets        
Total Assets        
Current Liabilities        
Equity        

Official Websites

Victoria's Secret Pink website
Victoria's Secret Pink ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year
2002
City
n.a.
Country
United States

Founder

n.a.

Designer

Team of designers

Profile

On October 16, 2002 Victoria's Secret announced the launch of Pink: a new lingerie line targeted to 15-to-22 year olds. The strategy driving Victoria's Secret's launch of Pink is to introduce the teenage demographic to Victoria's Secret stores. Pink sells underwear, sleepwear, lounge wear, beauty products, and accessories, with the intent to transition buyers into more adult product lines, such as Angels, Very Sexy, and Body by Victoria.

Business Strategy

Market Positioning

Mass Market

Core Business

Underwear & Lingerie

Target

Women

Product Categories

Apparel
Shoes
Underwear & Lingerie
 

LBrands, Inc. profile

Name LBrands, Inc.
Website lb.com
Country United States
VAT Number n.a.
Telephone + 1 614 415 7000
Fax n.a.
Date of foundation 1963
Type of Company Listed

Headquarters

Three Limited ParkwayColumbus, OH 43230United States

Ownership (Top Shareholders)

LBrands, Inc. doesn't provide the information on its shareholders.

Victoria's Secret Pink Marketing Research

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