Vicini
Shoes
Thanks to the originality and elegance of its products, strict development, production control, profound knowledge of the markets and a precise sales and communication strategy, Vicini S.p.A. has g...
Thanks to the originality and elegance of its products, strict development, production control, profound knowledge of the markets and a precise sales and communication strategy, Vicini S.p.A. has grown rapidly since its establishment in the mid 1990's to become a leading company in the luxury footwear market. The company has grown up around Giuseppe Zanotti's creative workshop, with the artisan heritage of one of Italy's most famous footwear districts. It has always invested most of its resources in research and development and in the quality of a 100% Made in Italy product. |Its collections are extensive and the workmanship is especially complex, particularly because they are made on a small scale just like tailor-made. Direct control of the process has however made it possible to reconcile creativity with handcrafted quality, featuring dynamics characteristic of the industry that are sensitive to market time requirements. |The product is extremely international and is sold through its Milan and New York showrooms to a selected top-level clientele and to its more than 50 boutiques. Communication is managed locally by the Milan, Paris, London, Moscow and New York press offices, which work with the leading publications and top stylists in order to ensure excellent product positioning.|In addition to the Vicini line, the company produces other well known brands, namely, Giuseppe Zanotti Design, Balmain, Proenza Schouler, Thakoon, Christopher Kane and Delfina Delettrez.Brand Details
Founder
Guiseppe Zanotti
Designer
Guiseppe Zanotti
from
1990to
PresentBrand Strategy
Market segment
Premium
Core business
Shoes
Targets
Men, Women
