Company L'Oreal SA
Country France
Email n.a.
Telephone +33 01 47 56 70 00
Market Segment Value for Money
Core Business Beauty

Vichy Financial Report 2018

 
 

L'Oreal SA Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of EUR20192018Δ
2019/2018
2017Δ
2018/2017
2016Δ
2017/2016
CAGR
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of EUR20192018Δ
2019/2018
2017Δ
2018/2017
2016Δ
2017/2016
CAGR
Current Assets        
Total Assets        
Current Liabilities        
Equity        

Official Websites

Vichy website
Vichy ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year
1931
City
n.a.
Country
France

Founder

Georges Guérin
Dottor Haller

Designer

Profile

Everything dates back to year 1931 when Dr. Haller discovered the therapeutical virtues of Vichy Thermal Spa Water. A water so powerful that it allows to heal the injuries. Convinced by the fact that the healthy skin is the real source of beauty, he had the idea to incorporate this water in cosmetic formulas. In an era where skin is still considered as a simple external shell, Doctor Haller believed that it is all about a vital organ and that rigorous medical research must be applied to cosmetics.
Since its creation, the Vichy Dermatological Hygiene Company establishes requirements never seen before for cosmetics: clinical proofs of efficacy and tolerance, application of great advances in the skin physiology knowledge, researches of new active molecules. Vichy's secrets illustrate this radically new approach to cosmetics, known under the name of dermocosmetic: these are the first formulas tailored to each skin type, replacing the old compounding.

Business Strategy

Market Positioning

Value for Money

Core Business

Beauty

Target

Men
Women

Product Categories

Body Care
Make-up
Man Care
Skin Care
Sun Care
 

L'Oreal SA profile

Name L'Oreal SA
Website loreal.com
Country France
VAT Number n.a.
Telephone +33 01 47 56 70 00
Fax n.a.
Date of foundation 1909
Type of Company Listed

Headquarters

41, Rue Martre 92217 Clichy, Hauts-de-Seine

Ownership (Top Shareholders)

L'Oreal SA doesn't provide the information on its shareholders.

Vichy Marketing Research

The Art of Selling Beauty

It all goes back to the ancient Egyptians who were the first women to wear makeup. In a way, the basi...

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