Versus
Accessories / Apparel / Bags / Fragrance / Jewelry / Shoes
Launched in 1989, Versus is the true rock and roll soul of Versace. Created for those who want evolve their own individual style, Gianni Versace introduced Versus in 1989 describing it as, "Versus ...
Launched in 1989, Versus is the true rock and roll soul of Versace. Created for those who want evolve their own individual style, Gianni Versace introduced Versus in 1989 describing it as, "Versus was born with an innate creative approach, with a strong focus on innovation, flair and the unconventional. A artistic force that takes present fashion forward, anticipating new trends and embracing challenge". The following Versus collections of fashion, accessories, eyewear, watches and fragrances proved to be an enormous success with a strong public following who were tuned into its distinctive 'rock-chic' style.||In 2004, during a restructuring phase at Gianni Versace, Versus concentrated on the production of a limited range of accessories.||In 2009 Donatella Versace began a stylistic collaboration with young English designer Christopher Kane, marking the re-launch of the brand in February 2009 with a special capsule of accessories, distributed through selected multibrand stores.||Christoper Kane has designed (under the creative direction of Donatella Versace) a complete women's Sping/Summer 2010 collection presented at Milan's Versace Theatre during the September women's S/S 2010 ready to wear show week.|Brand Details
Founder
Gianni Versace
Designer
Donatella Versace
from
1989to
PresentJ. W. Anderson
from
2013to
2015Anthony Vaccarello
from
January 2015to
April 2016Brand Strategy
Market segment
Diffusion
Core business
Apparel
Targets
Women
