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The story of Vagabond started in the late 1960’s when student protests and demonstrations changed the world and anything was possible. Back then our collections consisted only of men’s shoes. A lot...
The story of Vagabond started in the late 1960’s when student protests and demonstrations changed the world and anything was possible. Back then our collections consisted only of men’s shoes. A lot has changed since then. Vagabond HQ is located in Varberg in the south of Sweden. This is also where our workshop, a central part of THE CORE of Vagabond, is found. Vagabond is the strongest shoe brand in Scandinavia today, producing large collections every season, with a keen eye for fashion, quality and detail. A full workshop for prototypes, most likely the only one of its kind in northern Europe, makes it possible to transform an idea into a finished prototype within a few hours. This lets us give each part of the shoe; upper, last and sole, its own distinct Vagabond identity. Our designers call it “the twist”. When you buy a pair of Vagabonds, it’s the craftsmanship, “the twist” and THE SOUL of Vagabond you pay for. Not the brand. A vagabond is an adventurous person, always on the move and often found at the heart of the big city. True to our name Vagabond crosses boundaries, physical as well as cultural. The company has representation and productions facilities in Europe, South America and Asia, and our collections are the result of a mixture of influences, a high sense of fashion and style, and a Scandinavian feel for design and functionality. A mood we also want reflected in our retail concept, or THE AMBIENCE of Vagabond. Vagabond stands for quality and professionalism in everything we do. From the shoes we produce, to our interaction with retailers and suppliers. And through a firm code of conduct regarding the rights and well being of the employees at our production facilities. We run shops in cooperation with experienced shoe retailers, and also work through a network of shop-in-shops and point of sales displays. The Vagabond retail concept is timeless and casual, with the underlying idea to provide a setting where every shoe will come to its own right.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Shoes
Targets
Men, Women
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