Upright Cyclist
Accessories / Apparel
In Upright Cyclist's opinion, there isn’t a better way to really get to know your neighborhood or city than on a bike. Ride straight instead of taking the usual right hand turn and it’s a good bet...
In Upright Cyclist's opinion, there isn’t a better way to really get to know your neighborhood or city than on a bike. Ride straight instead of taking the usual right hand turn and it’s a good bet you’ll find a view you’ve never seen, a street you’ve never heard of, or maybe a taco joint you’ve never eaten at. A bike lets you be both a tourist and a seasoned local – sometimes on the same ride – and we think that’s pretty damn cool. In fact, the only thing they don’t love about riding a bike is bike clothes. And that’s really the issue – typically clothes that perform well on a ride look like they’re made to do just that. Which means if you’re wearing bike clothes, you can’t just hop off your ride and stroll into the grocery store or a work meeting. At Upright, they don’t think you should have to change what you wear simply because you choose to ride your bike. Their mission is to design functional commuting apparel and accessories that perform like bike clothes when called upon, but look and feel like everyday clothes. So you won’t find any lycra bibs, or gear heavily emblazoned with European bank logos. You’ll find clothes that keep you dry and visible on a rainy commute. Gear that allows you to stretch over the handlebars when it’s time to pass the cab that keeps drifting into the bike lane. And you’ll find that each and every piece of clothing we make is equally at home on the seat of your bicycle as it is on a bar stool at your local haunt. Upright Cyclist's goal is to get more people out on bikes on a regular basis. In addition to creating clothes that serve this purpose, their goal is to be an active advocate for the growth of cycling in the places we live and ride. So a portion of their profits are designated to selected non-profit partners that we believe are doing positive things for bicycle commuting.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men
