Ultimo
Underwear & Lingerie
MJM International is a privately owned company founded in November 1996 by Michelle Mone. The idea for the business stemmed from the realisation that there was a gap in the market for a comforta...
MJM International is a privately owned company founded in November 1996 by Michelle Mone. The idea for the business stemmed from the realisation that there was a gap in the market for a comfortable cleavage enhancing bra. MJM International set out to recreate the enhancement effect with the convenience, comfort and affordability of a quality everyday undergarment. Following three years of development, the Ultimo bra was invented with it's patented technology of liquid silicon gel and the bra was launched in August 1999. MJM International now has a presence worldwide with a range of lingerie which has attracted the attention of international celebrities and the general public alike.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Underwear & Lingerie
Targets
Women
Ultimo Financial Report 2023
Last fiscal year ended on October 01, 2012