Company Deckers Outdoor Corporation
Country Australia
Email n.a.
Telephone 1-888-432 -8530
Market Segment Bridge
Core Business Shoes

UGG Financial Report 2018

 

Income Statement Trend

Net Sales

It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.

Operating Margin

Deckers Outdoor Corporation doesn't provide the Operating Margin figure for UGG.

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of USD20172016Δ
2017/2016
2015Δ
2016/2015
2013Δ
2015/2013
CAGR
Net Sales        
 

Deckers Outdoor Corporation Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of USD20172016Δ
2017/2016
2015Δ
2016/2015
2013Δ
2015/2013
CAGR
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of USD20172016Δ
2017/2016
2015Δ
2016/2015
2013Δ
2015/2013
CAGR
Current Assets        
Total Assets        
Current Liabilities        
Equity        

Official Websites

UGG website
UGG ecommerce

Official Social Media

Brand Description

Establishment

Year
1978
City
Southern California
Country
United States

Founder

Brian Smith

Designer

Team of designers

Profile

In 1978, Brian Smith landed in Southern California with a bag of sheepskin boots and hope. He fell in love with the sheepskin experience and was convinced the world would one day share this love. The beaches of Southern California had long been an epicenter of a relaxed, casual lifestyle, a lifestyle that Brian felt was a perfect fit for his brand. So he founded the UGG brand, began selling his sheepskin boots and they were an immediate sensation. By the mid 1980’s, the UGG brand became a symbol of relaxed southern California culture, gaining momentum through surf shops and other shops up and down the coast of California, from San Diego to Santa Cruz. UGG boots reached beyond the beach, popping up in big cities and small towns all over, and in every level of society. Girls wore their surfer boyfriend’s pair of UGG boots like a letterman jacket. When winter came along, UGG boots were in ski shops and were seen in lodges from Mammoth to Aspen. The UGG brand began to symbolize those who embraced sport and a relaxed, active lifestyle. More than that, an emotional connection and a true feeling of love began to grow for UGG boots, just as Brian had envisioned. People didn’t just like wearing UGG boots, they fell in love with them and literally could not take them off. By the end of the 90’s, celebrities and those in the fashion world took notice of the UGG brand. A cultural shift occurred as well - people were embracing, and feeling empowered, by living a more casual lifestyle and UGG became one of the symbols of this lifestyle.

Business Strategy

Market Positioning

Bridge

Core Business

Shoes

Target

Men
Women
Kids

Product Categories

Accessories
Bags
Shoes
 

Deckers Outdoor Corporation profile

Name Deckers Outdoor Corporation
Website deckers.com/
Country United States
VAT Number n.a.
Telephone +1 805 967 7611
Fax n.a.
Date of foundation 1973
Type of Company Listed

Headquarters

495-A South Fairview Ave Goleta, CA 93117

Ownership (Top Shareholders)

Deckers Outdoor Corporation doesn't provide the information on its shareholders.

Deckers Outdoor Corporation Brands

UGG Latest News

Ugg has launched colour-changing sneakers
Footwear brand Ugg has released colour-changing thermal sneakers called "CA805 x Thermal", made with heat-sensitive uppers that change color depending on the temperature.

https://fashionbi.com/insights/marketing-research/technology-in-fashion-24b6887c-4d8b-4a5f-ab89-a25bb7ecd9b5

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