Company True Religion Apparel, Inc.
Country United States
Email n.a.
Telephone +1 (323) 266.3072
Market Segment Bridge
Core Business Apparel

True Religion Financial Report 2018

 

Income Statement Trend

Net Sales

It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of USD20122011Δ
2012/2011
2010Δ
2011/2010
2009Δ
2010/2009
CAGR
Net Sales        
Operating Income        
 

True Religion Apparel, Inc. Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of USD20122011Δ
2012/2011
2010Δ
2011/2010
2009Δ
2010/2009
CAGR
Total Revenue        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of USD20122011Δ
2012/2011
2010Δ
2011/2010
2009Δ
2010/2009
CAGR
Current Assets        
Total Assets        
Current Liabilities        
Equity        

Official Websites

True Religion website
True Religion ecommerce

Official Social Media

Brand Description

Establishment

Year
2002
City
Los Angeles
Country
United States

Founder

Jeffrey Lubell
Kym Gold

Head Designer

Gary Harvey
2013 - current

Profile

True Religion was founded in 2002 by industry veteran Jeffrey Lubell. The founder, chairman and chief executive officer built the brand based on the principles of quality, American-made authentic denim with timeless appeal and a vintage aesthetic. The brand offers a wide range of styles in nearly every category and embraces the motto: "It’s all about the fit." True Religion clothing is made for and by people who don't follow trends, they set them.

The story of how True Religion came to be is a uniquely American tale. As a teenager growing up in New York, Lubell would bleach bell-bottoms and embellish his favorite pairs of jeans with leather and denim patches when they became ripped and worn. He also drew album covers on jackets and added hand-embroidered finishes. "This is where my denim journey began," he says.

Lubell bet everything on his vision as a designer and entrepreneur. This marked a new era for the innovator, who started True Religion at the sewing machine. He established trendsetting elements such as thicker threads in a multitude of colors, lock seams and customization of oversized hardware in a variety of novelty styles for both men and women. As for the name? "There's only one real religion and that's people," says Lubell. "And all the people in the world wear jeans. Our emphasis is on fit, quality and style and the inspiration to make men and women look and feel good in their jeans."

Lubell's faith in his new company was tested early on. He determinedly won over a skeptical buyer to have his first order placed at an L.A.-based specialty store. He also gifted pairs to the sales staff, knowing that his now signature creations looked better on a body than on a shelf. The remaining pairs sold out within two days, and True Religion had found its believers.

Having launched with denim offerings for both men and women, it was the undeniable great fit, style and comfort that eventually won over the population. The jeans were unique and allowed enthusiasts to express their individuality. The "Joey" jean became (and still is) the cult favorite across both categories with its twisted asymmetrical seams, colorful reinforced stitching and oversized low flap pockets. It was an instant favorite for everyone from fashionable stay-at-home moms to uber-celebrities such as Angelina Jolie, Jessica Simpson, Megan Fox, Kate Hudson and Jennifer Lopez as well as a myriad of stylish male stars.

The company went global from its inception, selling at the best specialty stores in Asia and expanding into Europe. Following the success in the men and women's divisions, the brand expanded to include well-made, stylish jeans for children and toddlers and then followed suit with knit, woven and denim-related sportswear. Since then True Religion has continued to lead the premium denim market with global expansion that has enabled it to be the over $400 million company it is today.

What once began as a determined man with a dream (and a van full of jeans) has now evolved into a full lifestyle brand with a range of denim offerings for men, women and children, plus knit and woven sportswear, accessories and fragrance. "True Religion is my dream, my passion and my love affair with denim," explains Lubell. "You can't be everything to everyone, and so I focused on what I was best at: making quality, American-made denim."

True Religion is currently sold at 125 standalone stores worldwide and is distributed to 50 countries on six continents. The company went public in 2003 and is listed on the NASDAQ.

Business Strategy

Market Positioning

Bridge

Core Business

Apparel

Target

Men
Women
Kids

Product Categories

Accessories
Apparel
Denim
Fragrance
Shoes
Swimwear
 

True Religion Apparel, Inc. profile

Name True Religion Apparel, Inc.
Website phx.corporate-ir.net/phoenix.zhtml?c=140884&p=irol-irhome
Country United States
VAT Number n.a.
Telephone +1 323 266 3072
Fax +1 323 266 8060
Date of foundation 2002
Type of Company Private

Headquarters

2263 East Vernon Avenue Vernon, CA 90058

Ownership (Top Shareholders)

TowerBrook Capital Partners L.P.: 100%

True Religion Apparel, Inc. Brands

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