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The Limited is an iconic fashion retailer that offers high-quality, private-label apparel designed to help the modern woman succeed.
The Limited is well-known as the store concept that began mall-based specialty retailing as we know it. Founded in 1963 in Columbus, Ohio, The Limited has served generations of women with an array of trend-right American styles. The Limited was the foundation brand for Limited Brands, Inc., and remained part of that enterprise until August 2007 when it was acquired by the investment firm Sun Capital Partners, Inc.
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