The Great Frog London
Accessories / Jewelry
The Great Frog made its name catering to a niche clientele of rockers, bikers and those on the edge of the mainstream. Established in 1972, the company was a refreshing change from the 60′s revolut...
The Great Frog made its name catering to a niche clientele of rockers, bikers and those on the edge of the mainstream. Established in 1972, the company was a refreshing change from the 60′s revolution prevailing in London. The city was ready for a new era and original rock and roll jewellery was born. The family-run business has a celebrated heritage of individually hand-carved pieces made on site at the original basement on Ganton Street, Soho – the very place the company began in the 70′s. The Great Frog has designed bespoke pieces for many international names from the fashion and music industries, including rock legends Metallica, Iron Maiden, Motorhead, Slash and Aerosmith. Other wearers of the brand and a part of its heritage, include Johnny Depp, Kate Moss, Alice Dellal, Lady Gaga and Oasis. As well as the original store in Soho, The Great Frog has also expanded to include stores in New York and Los Angeles, with a concession in Japan on the cards for 2013. Staying true to the businesses roots, every piece of jewellery is still individually handmade in our London basement.Brand Details
Brand Strategy
Market segment
Premium
Core business
Jewelry
Targets
Men, Women
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