It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Brand doesn't have an official ecommerce
SuperDuper Hats was born out of passion and fun.
Ilaria, Veronica, and Matteo came into possession of a wooden hat block shaper, one of those that people used back in the day to make hats.
These young Italian designers became fascinated with the history of this unique object so carefully carved. Their curiosity towards the charm of an older generation of handicraftsmen and their techniques of manufacturing grew as did their awareness of the richness of a kind of work made with special passion an care.
Every SuperDuper hat is totally handmade by Matteo, Veronica and Ilaria. SuperDuper exists because our hands work with care for hours, transforming a high quality raw material in an authentic handcraft product. A hat becomes a SuperDuper only if we are truly satisfied with the final result and if we are the first ones willing to wear it.
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