Company Unilever Group
Country United Kingdom
Email n.a.
Telephone +44 20 7822 6010
Market Segment Mass Market
Core Business Beauty

Sunsilk Financial Report 2018

 
 

Unilever Group Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of EUR20182017Δ
2018/2017
2016Δ
2017/2016
2015Δ
2016/2015
CAGR
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of EUR20182017Δ
2018/2017
2016Δ
2017/2016
2015Δ
2016/2015
CAGR
Current Assets        
Total Assets        
Current Liabilities        
Equity        

Official Websites

Sunsilk website
Sunsilk ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year
1964
City
London
Country
United Kingdom

Founder

n.a.

Designers

Rita Hazan
2011
Teddy Charles
2011
Thomas Taw
2011 - present
Yuko Yamashita
2011 - present
Francesca Fusco
2011 - present
Jamal Hamadi
2011 - present
Ouidad
2011 - present

Profile

Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group, which is now considered the world's leading company and brand in hair conditioning and the second largest in shampoo. Sunsilk brand was launched in 1964 and is a global brand with its presence across 80 countries.

The Sunsilk hair care range provides a complete hair care solution and functions as a 3-step combination of cleansing, nourishing and manageability that gives a 20 something girl the confidence to express herself.

Business Strategy

Market Positioning

Mass Market

Core Business

Beauty

Target

Women

Product Categories

Hair Care
 

Unilever Group profile

Name Unilever Group
Website unilever.com/
Country United Kingdom
VAT Number n.a.
Telephone +44 20 7822 6010
Fax +44 20 7822 5511
Date of foundation 1930
Type of Company Listed

Headquarters

Unilever House Blackfriars London, EC4P 4BQ

Ownership (Top Shareholders)

Unilever Group doesn't provide the information on its shareholders.

Sunsilk Latest News

Sunsilk ad film encourages girls to find their shine
Sunsilk has released a new ad film, which focuses on girl’s determination to beat her circumstances and shows how she completely turns her life around despite being at home. It shows the story through a hairdresser who loses her job due to the pandemic.
 
Sunsilk online graduation party campaign
Sunsilk celebrity endorsers Kathryn Bernardo and Maris Racal celebrated the achievements of the Graduating Class of 2020 through a 45-minute program on Facebook Live. The digital event highlighted how graduation becomes one of the most important events in a girl’s life. 
 
Sunsilk tells girls to look good, feel good during lockdown
Haircare brand, Sunsilk has launched #lockdownhairstyles video series for each day of the week. The campaign is conceptualised, written, directed and edited by Wunderman Thompson, South Asia.
 
Unilever donates over €100m for Covid-19
Unilever, the consumer goods manufacturer of brands like Dove, Sunsilk and Lipton, recently announced it would contribute over €100m through donations of soap, sanitizer, bleach and food to help tackle the global Covid-19 pandemic.

Sunsilk Marketing Research

The Influence Of Fashion Bloggers

First fashion bloggers started to appear in 2002. During the past years, the popularity of some 'it' ...

135 pages
 

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