Sunsilk has released a new ad film, which focuses on girl’s determination to beat her circumstances and shows how she completely turns her life around despite being at home. It shows the story through a hairdresser who loses her job due to the pandemic.
Sunsilk
Market Segment
Mass Market
Core Business Beauty
Core Business Beauty
Sunsilk Financial Report 2018
Unilever Group Financial Report
Income Statement Trend
Total Revenue
It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.
Operating Margin
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Net Profitability
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
Profit Ratio
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Income Statement Highlights
| in Millions of EUR | 2018 | 2017 | Δ 2018/2017 | 2016 | Δ 2017/2016 | 2015 | Δ 2016/2015 | CAGR |
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| Net Income |
Balance Sheet Highlights
| in Millions of EUR | 2018 | 2017 | Δ 2018/2017 | 2016 | Δ 2017/2016 | 2015 | Δ 2016/2015 | CAGR |
|---|---|---|---|---|---|---|---|---|
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| Equity |
Unilever Group Annual Report
Official Websites
Sunsilk website
Sunsilk ecommerce
Brand doesn't have an official ecommerce
Official Social Media
Brand Description
Establishment
Year
1964
City
London
Country
United Kingdom
Founder
n.a.
Designers
Rita Hazan
2011
Teddy Charles
2011
Thomas Taw
2011 - present
Yuko Yamashita
2011 - present
Francesca Fusco
2011 - present
Jamal Hamadi
2011 - present
Ouidad
2011 - present
Profile
Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group, which is now considered the world's leading company and brand in hair conditioning and the second largest in shampoo. Sunsilk brand was launched in 1964 and is a global brand with its presence across 80 countries.
The Sunsilk hair care range provides a complete hair care solution and functions as a 3-step combination of cleansing, nourishing and manageability that gives a 20 something girl the confidence to express herself.
Business Strategy
Core Business
Beauty
Target
Women
Product Categories
Hair Care
Unilever Group profile
Telephone
+44 20 7822 6010
Fax +44 20 7822 5511
Date of foundation 1930
Type of Company Listed
Fax +44 20 7822 5511
Date of foundation 1930
Type of Company Listed
Headquarters
Ownership (Top Shareholders)
Unilever Group doesn't provide the information on its shareholders.
Sunsilk Latest News
Sunsilk ad film encourages girls to find their shine
Sunsilk online graduation party campaign
Sunsilk celebrity endorsers Kathryn Bernardo and Maris Racal celebrated the achievements of the Graduating Class of 2020 through a 45-minute program on Facebook Live. The digital event highlighted how graduation becomes one of the most important events in a girl’s life.
Sunsilk tells girls to look good, feel good during lockdown
Haircare brand, Sunsilk has launched #lockdownhairstyles video series for each day of the week. The campaign is conceptualised, written, directed and edited by Wunderman Thompson, South Asia.
Unilever donates over €100m for Covid-19
Unilever, the consumer goods manufacturer of brands like Dove, Sunsilk and Lipton, recently announced it would contribute over €100m through donations of soap, sanitizer, bleach and food to help tackle the global Covid-19 pandemic.
Sunsilk Marketing Research
The Influence Of Fashion Bloggers
First fashion bloggers started to appear in 2002. During the past years, the popularity of some 'it' ...
135 pages
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