Company n.a.
Country Italy
Email cs.sundek@the-ffw.com
Telephone 0039 055 588302
Market Segment Mass Market
Core Business Apparel

Sundek Financial Report 2018

 

Official Websites

Sundek website
Sundek ecommerce

Official Social Media

Brand Description

Establishment

Year
1958
City
Florence
Country
Italy

Founder

n.a.

Designer

Team of designers

Profile

In 1958, in San Francisco SUN-DEK of California, a swimsuit brand from the early 40’s, decided to increase its collection by introducing a small line of nylon or cotton-nylon shorts especially designed for surfing, thus creating SUNDEK, one of the first brands dedicated to this sport.

In the 60’s SUNDEK expanded its market from California to include Hawaii and the East Coast. Their innovative solutions like using velcro instead of zippers, and colorful tropical prints on cotton, soon made popular demand increase.

During these years many young surfers began to be sponsored by SUNDEK, promoting the brand as well as this new sport which was destined to become a sought after life style. 1972 marks the begining of the era of the rainbow boardshorts. Thanks to their technical qualities and original easy to recognize design, they soon became an icon for surfers.

The Sundek endeavor continued through the sponsorization of the ESA (Eastern Surfing Association) and the “SUNDEK Invitational”. In this period athletes like Kelly Slater, Sean Slater, Ken Bradshaw, Corkey Carrol and Mark Foo, all contributed to the growth of Sundek and this wonderful sport.

Business Strategy

Market Positioning

Mass Market

Core Business

Apparel

Target

Men
Women
Kids

Product Categories

Accessories
Apparel
Swimwear

Sundek Latest News

Sundek’s global licensee sold by DGPA Capital
According to media reports, Mo.da Gioielli Srl, the holding controlled by Twin Set founder Simona Barbieri and her husband Tiziano Sgarbi has acquired 100 % of Sundek.

 

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