It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
|in Millions of GBP||2017||2016||Δ |
Increasly known for its strong positioning as an aspiration yet wearable day brand, Stella McCartney enjoys a unique positioning as a modern, lifestyle, designer brand characterised by functional and eco-friendly fashion. Ethical values lie at the heart of the brand's identity and are communicated through the entire product range, from organic products, which are in full expansion, to non-leather shoes and accessories. Ready-to-wear remains central to the brand's business and is continuing to grow through the development of new product categories.
Stella McCartney collections are now distributed in over 60 countries. The brand directly operates stores, including flagships in Manhattan's Meatpacking District, London's Mayfair, LA's West Hollywood and Paris' Palais Royal. It also operates through wholesale accounts including specialty shops and department stores.
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