SportMax
Company
Max Mara Fashion Group S.r.l.
Country Italy
Email info@maxmarafashiongroup.com
Telephone n.a.
Country Italy
Email info@maxmarafashiongroup.com
Telephone n.a.
Market Segment
Bridge
Core Business Apparel
Core Business Apparel
SportMax Financial Report 2018
Max Mara Fashion Group S.r.l. Financial Report
Income Statement Trend
Total Revenue
It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.
Operating Margin
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Net Profitability
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
Profit Ratio
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Income Statement Highlights
| in Millions of EUR | 2018 | 2017 | Δ 2018/2017 | 2016 | Δ 2017/2016 | 2015 | Δ 2016/2015 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Total Revenue | ||||||||
| Cost of Sales | ||||||||
| Gross Profit | ||||||||
| Operating Income | ||||||||
| Net Income |
Balance Sheet Highlights
| in Millions of EUR | 2018 | 2017 | Δ 2018/2017 | 2016 | Δ 2017/2016 | 2015 | Δ 2016/2015 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Current Assets | ||||||||
| Total Assets | ||||||||
| Current Liabilities | ||||||||
| Equity |
Official Websites
SportMax website
SportMax ecommerce
Brand doesn't have an official ecommerce
Official Social Media
Brand Description
Establishment
Year
1969
City
Milan
Country
Italy
Founder
Max Mara Group
Designer
Team of designers
Profile
The Sportmax collection was conceived in 1969 by Max Mara's creative team as a more practical and eclectic proposal compared to the company's stylistic tradition.
Achille Maramotti - chairman and founder of the company - fascinated by the innovative "Swinging London" atmosphere, identified the coordinates of a new youth movement which was soon to cross the Channel.
In the '50s he had transferred the refinement of Parisian Haute Couture to Italy and the American concepts of industrial production, introducing for the first time the true concept of prêt-à-porter in our country and offering women the possibility of approaching the fashion world. In the same way, in 1969 he picked up the ferment in England which soon after transformed the tastes and requirements of new generations.
Since then, every season Sportmax anticipates and represents the main fashion themes with a collection characterised by an international feel for women who passionately follow the evolution of style and appreciate the search for new materials and shapes.
A collection that - together with Sportmax Code and Sportmax Beachwear - still today maintains unchanged those traits of dynamic uniqueness which marked its debut.
Business Strategy
Core Business
Apparel
Target
Women
Product Categories
Accessories
Apparel
Bags
Denim
Shoes
Max Mara Fashion Group S.r.l. profile
Name
Max Mara Fashion Group S.r.l.
Website maxmarafashiongroup.com
Country Italy
VAT Number IT00678310350
Website maxmarafashiongroup.com
Country Italy
VAT Number IT00678310350
Telephone
+39 0522 3991
Fax +39 0522 399 3254
Date of foundation 1951
Type of Company Private
Fax +39 0522 399 3254
Date of foundation 1951
Type of Company Private
Headquarters
Ownership (Top Shareholders)
Max Mara Fashion Group S.r.l. Brands
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