SportMax Financial Report 2018

Max Mara Fashion Group S.r.l. Financial Report

Income Statement Trend

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Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of EUR	2019	2018	Δ 2019/2018	2017	Δ 2018/2017	2016	Δ 2017/2016	CAGR
Total Revenue
Cost of Sales
Gross Profit
Operating Income
Net Income

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Balance Sheet Highlights

in Millions of EUR	2019	2018	Δ 2019/2018	2017	Δ 2018/2017	2016	Δ 2017/2016	CAGR
Current Assets
Total Assets
Current Liabilities
Equity

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Official Websites

SportMax website

sportmax.com

SportMax ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year

1969

City

Milan

Country

Italy

Founder

Max Mara Group

Designer

Team of designers

Profile

The Sportmax collection was conceived in 1969 by Max Mara's creative team as a more practical and eclectic proposal compared to the company's stylistic tradition.
Achille Maramotti - chairman and founder of the company - fascinated by the innovative "Swinging London" atmosphere, identified the coordinates of a new youth movement which was soon to cross the Channel.

In the '50s he had transferred the refinement of Parisian Haute Couture to Italy and the American concepts of industrial production, introducing for the first time the true concept of prêt-à-porter in our country and offering women the possibility of approaching the fashion world. In the same way, in 1969 he picked up the ferment in England which soon after transformed the tastes and requirements of new generations.

Since then, every season Sportmax anticipates and represents the main fashion themes with a collection characterised by an international feel for women who passionately follow the evolution of style and appreciate the search for new materials and shapes.
A collection that - together with Sportmax Code and Sportmax Beachwear - still today maintains unchanged those traits of dynamic uniqueness which marked its debut.