Company Max Mara Fashion Group S.r.l.
Country Italy
Email info@maxmarafashiongroup.com
Telephone n.a.
Market Segment Bridge
Core Business Apparel

SportMax Financial Report 2018

 
 

Max Mara Fashion Group S.r.l. Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of EUR20192018Δ
2019/2018
2017Δ
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2017/2016
CAGR
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of EUR20192018Δ
2019/2018
2017Δ
2018/2017
2016Δ
2017/2016
CAGR
Current Assets        
Total Assets        
Current Liabilities        
Equity        

Official Websites

SportMax website
SportMax ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year
1969
City
Milan
Country
Italy

Founder

Max Mara Group

Designer

Team of designers

Profile

The Sportmax collection was conceived in 1969 by Max Mara's creative team as a more practical and eclectic proposal compared to the company's stylistic tradition.
Achille Maramotti - chairman and founder of the company - fascinated by the innovative "Swinging London" atmosphere, identified the coordinates of a new youth movement which was soon to cross the Channel.

In the '50s he had transferred the refinement of Parisian Haute Couture to Italy and the American concepts of industrial production, introducing for the first time the true concept of prêt-à-porter in our country and offering women the possibility of approaching the fashion world. In the same way, in 1969 he picked up the ferment in England which soon after transformed the tastes and requirements of new generations.

Since then, every season Sportmax anticipates and represents the main fashion themes with a collection characterised by an international feel for women who passionately follow the evolution of style and appreciate the search for new materials and shapes.
A collection that - together with Sportmax Code and Sportmax Beachwear - still today maintains unchanged those traits of dynamic uniqueness which marked its debut.

Business Strategy

Market Positioning

Bridge

Core Business

Apparel

Target

Women

Product Categories

Accessories
Apparel
Bags
Denim
Shoes
 

Max Mara Fashion Group S.r.l. profile

Name Max Mara Fashion Group S.r.l.
Website maxmarafashiongroup.com
Country Italy
VAT Number IT00678310350
Telephone +39 0522 3991
Fax +39 0522 399 3254
Date of foundation 1951
Type of Company Private

Headquarters

Via Giulia Maramotti, 4 Reggio Emilia, 42124

Ownership (Top Shareholders)

Simon Fiduciaria S.p.A. (o SimonFid S.p.A.): 99.70%
Nomen Fiduciaria S.r.l. (o NomenFid S.r.l.): 0.30%
 

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