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SILVIAN HEACH was set up in 2002 from the common clear and ambitious idea of the two founders: Mena Marano and Giuseppe Ammaturo, respectively Ad and Product Manager at Arav Fashion Spa. The st...
SILVIAN HEACH was set up in 2002 from the common clear and ambitious idea of the two founders: Mena Marano and Giuseppe Ammaturo, respectively Ad and Product Manager at Arav Fashion Spa. The strong professional and private understanding instantly revealed the true soul of the brand: perseverance, passion, attention to women’s shopping needs as well as a tireless interest in fashion. This is the core value of SILVIAN HEACH. The brand’s highly trendy appeal and extreme style versatility – amidst informal easy-chic clothing and more glamorous and precious outfits – enabled it to achieve great success over the years, with motivation, enthusiasm and a fast, constant and unconditional response to change. In 2008, having gathered considerable experience in the industry, this couple of entrepreneurs presented a new children’s wear project as a result of cooperation with Pietro Oliva, a friend and colleague for twenty years. This marked the launch of SILVIAN HEACH KIDS, a line that expressly focuses on children aged 6 months to 16 years, thus facing a tough challenge for success.Brand Details
Founder
Giuseppe Ammaturo
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Women, Kids
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