Silver Jeans
Apparel / Denim
Silver Jeans Co.™ is an extension of Western Glove Works, a family-owned business that has produced quality denim products since 1921. Started by the first generation Silver family to produce leath...
Silver Jeans Co.™ is an extension of Western Glove Works, a family-owned business that has produced quality denim products since 1921. Started by the first generation Silver family to produce leather and denim workwear, Western Glove Works has come a long way since its modest beginnings of Gauntley Gloves,'Treat-em-ruf' Riders, and Handy Andy Overalls. After producing private label jeans for many of the top denim companies, Michael Silver recognized a niche in the marketplace for a quality, well-fitting denim brand that could be sold at a competitive price point. He teamed up with denim innovator Allan Kemp, and founded Silver Jeans Co.™. They produced the first silhouette in 1991, a unisex jean called the "Frisco," which went on to sell 2 million pairs. Over the past two decades, Silver Jeans Co.™ has become known as the must-have brand for those who demand a perfect fit from their jeans. The brand is a time-tested collection that blends modern and vintage details with intricate washes and creative designs. Dedicated to the craft of making jeans and the integrity of its product, Silver Jeans Co.™ gives its fashion-savvy but cost-conscious customer the latest styles and best quality at a price that he or she can afford. Today, the brand has grown to a $100 million dollar denim giant sold in over 30 countries across North America, Europe, Asia, South America, and Australia.Brand Details
Founder
Michael Silver
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women
The financial data for this brand is limited.
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