Shirò
Accessories / Apparel / Bags / Shoes
Shiró's brand history - focused on high quality clothing and accessories- has a long tradition and it's roots settled in the African continent. In 2003 Massimo Calestrini, designer and businessman...
Shiró's brand history - focused on high quality clothing and accessories- has a long tradition and it's roots settled in the African continent. In 2003 Massimo Calestrini, designer and businessman- born in Asmara, Eritrea-decided to use all his family passion and experience in precious leather work to create his own brand Shiró. He had quite an important heritage to maintain. The Calestrini family, in fact, owned a crocodile breeding farm and some tanneries in Eritrea and his business allowed to constant seek for unique materials as well as exclusive know how in production technique. The brands name and logo are tightly linked from Africa and its magic- Shiró is intact the name of a rara double-tail lizard, considered a very lucky charm by some ancient African tribes. The story tells that those who manage to get a Shiró will be lucky for the rest of their lives. Massimo Calestrini wanted to put this philosophy into the brand, combining a constant research with the unique charm of rare and precious materials (from crocodile to ostrich, from lizard to mink and sable) and the typical Italian handcraft technique. Every Shiró garment or accessory is handmade in Modena, Florence or Bologna and rigorously produced in limited edition. In October 2003 Shiró presented its first SS collection in Milan, and in January 2004 the brand was invited to Alta Roma Haute Couture week, getting important consensus by international buyers and press. On that occasion, Massimo Calestrini was invited by Silvio Berlusconi, as a representative of the up and coming Made in Italy luxury designers. Shiró's collections are sold in the boutiques all over the world, from Europe to USA, from the Middle East to Hong Kong and Russia where the flagship boutique was opened in 2011.Brand Details
Founder
Massimo Calestrini
Brand Strategy
Market segment
Luxury
Core business
Apparel
Targets
Men, Women
The financial data for this brand is limited.
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