Shanghai Tang Financial Report 2018

When it comes to social media strategy, it is crucial to ensure that all channels co-exist in an ecosystem that curates customer experiences and drives actions. We help brands to create and setup social media channels, as well as to deploy actionable social media strategies.

A well-defined digital strategy is more than just Tweeting, Facebooking or blogging; it is about having an integrated approach optimizing engagement with your ideal target group and expanding your brand awareness on the web. We customize digital solutions for our clients that meet local markets' needs.

With the proliferation of fashion blogs, it’s not easy to identify the perfect blogger for your next campaign. We, as digital fashion experts, can identify the right ones for you, craft a perfect outreach campaign that utilizes the latest online and fashion trends and bring the most profitable deal on the table.

E-commerce is more than running an online shop; it is about knowing your customers deeply and delivering personalized shopping experiences that urge them to come back for more. With our knowledge in Fashion & Luxury, consumer emails database enrichment and digital business intelligence, we can build your e- strategy from scratch - setting up the right analytics, KPIs and gathering insights, eventually, turning your fans to the buyers.

To accurately illustrate the return on your digital PR investment, we can track the results of your activities quantitatively and qualitatively. Through monitoring the brand’s social media and other digital actions on a daily basis, we can evaluate and report the performances per channel using key metrics and KPIs.

While traditional forms of advertising are still important in Fashion & Luxury, technologies have opened up new possibilities in advertising for brands. Digital Advertising now plays a key role in driving brand awareness and sales. We craft the best digital advertising plans that amplify ROI with minimum advertising budgets.