Database

Shades of Black

Los Angeles,

United States

2017

SOB is a gender-neutral lifestyle brand inspired by “less is more” simplicity coupled with a contemporary design aesthetic. The collection is designed to be layered and shared between partners acro...

Brand Details

Founder

Trey Alligood

Brand Strategy

Market segment

Bridge

Core business

Apparel

Targets

Men, Women

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Deep Dive

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