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SOB is a gender-neutral lifestyle brand inspired by “less is more” simplicity coupled with a contemporary design aesthetic. The collection is designed to be layered and shared between partners acro...
SOB is a gender-neutral lifestyle brand inspired by “less is more” simplicity coupled with a contemporary design aesthetic. The collection is designed to be layered and shared between partners across the gender spectrum. Subtle design details such as monochromatic palette, two-tone zippers, matte black hardware, and signature eyelet make getting dressed effortless. SOB supports and collaborates with several different Human Rights organizations in helps of ending discrimination and violence across the globe.Brand Details
Founder
Trey Alligood
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women
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