Company LVMH Moët Hennessy - Louis Vuitton
Country France
Email n.a.
Telephone +33 1 46 09 34 00
Market Segment Value for Money
Core Business Beauty

Sephora Financial Report 2018


Income Statement Trend

Net Sales

It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.

Operating Margin

LVMH Moët Hennessy - Louis Vuitton doesn't provide the Operating Margin figure for Sephora.

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of EUR20182017Δ
Net Sales        

LVMH Moët Hennessy - Louis Vuitton Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of EUR20192018Δ
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of EUR20192018Δ
Current Assets        
Total Assets        
Current Liabilities        

Net Sales by Country

United States of America          
Other Countries          

LVMH Moët Hennessy - Louis Vuitton Annual Report

Official Websites

Sephora website
Sephora ecommerce

Official Social Media

Brand Description




Dominique Mandonnaud



Sephora is a visionary beauty-retail concept founded in France by Dominique Mandonnaud in 1970. Sephora's unique, open-sell environment features an ever-increasing amount of classic and emerging brands across a broad range of product categories including skincare, color, fragrance, body, smilecare, and haircare, in addition to Sephora's own private label.

Today, Sephora is not only the leading chain of perfume and cosmetics stores in France, but also a powerful beauty presence in countries around the world.

To build the most knowledgeable and professional team of product consultants in the beauty industry, Sephora developed "Science of Sephora." This program ensures that our team is skilled to identify skin types, have knowledge of skin physiology, the history of makeup, application techniques, the science of creating fragrances, and most importantly, how to interact with Sephora's diverse clientele.

Owned by Louis Vuitton Moet Hennessy (LVMH), the world's leading luxury goods group, Sephora is highly regarded as a beauty trailblazer, thanks to its unparalleled assortment of prestige products, unbiased service from experts, interactive shopping environment, and innovation.

Business Strategy

Market Positioning

Value for Money

Core Business




Product Categories

Body Care
Hair Care
Nail Care
Skin Care
Sun Care

LVMH Moët Hennessy - Louis Vuitton profile

Name LVMH Moët Hennessy - Louis Vuitton
Country France
VAT Number FR775670417
Telephone +33 1 44 13 22 22
Fax +33 1 44 13 22 23
Date of foundation 1987
Type of Company Listed


22, avenue Montaigne Paris, 75008

Ownership (Top Shareholders)

Groupe Arnault Sas : 46.5%
Foreign institutional investors : 27.2%
French institutional investors : 15.9%
Individuals : 4.9%
Treasury stock : 1.9%
Bulgari Family: 3.6%

Sephora Latest News

Sephora Restructuring: 117 Layoffs, 132 New Jobs
The beauty retailer has cut 117 full-time jobs, about 7 percent of the corporate workforce, including some roles related to J.C. Penney stores, the company said.
As part of the plan, Sephora has created 132 new full-time roles. Terminated employees “will have the opportunity to interview for the newly created full-time positions,” the company said.
Sephora has faced challenges as a result of the coronavirus, but the company said it had been reviewing its corporate structure for “over a year” as it looked to grow in a “rapidly evolving environment.”
Sephora, Retail Equation Misused Customer Data, Lawsuit Alleges
Sephora’s data sharing with The Retail Equation Inc. led to a “risk score” that resulted in the cosmetics retailer denying valid returns, the suit filed July 7 in the U.S. District Court for the Central District of California claims.
Influencer Patrick Starrr to launch beauty brand
YouTuber and influencer Patrick Starrr has announced the creation of his own beauty brand, One/Size. The brand will launch at Sephora and aims to promote and bring “all-encompassing diversity” to the beauty space.
Sephora closed stores for 2 hours to educate employees about racial bias
Sephora is making concerted efforts to halt discrimination at its stores and within its corporate offices as the retail industry continues to experience a reckoning for a history of racist behavior. 
Sephora strengthens diversity with key Asia appointments
Sephora has promoted Alia Gogi to President of Sephora Asia with immediate effect. Gogi’s appointment, together with the promotions of Sarah Boyd and Maggie Chan further enhances the ‘strong presence of women’ in the LVMH-owned retailer’s senior leadership team.
Sephora is partnering with Instagram on a digital storefront
Beauty retailer Sephora has launched a digital storefront on Instagram that allows users to purchase products directly from their feed or stories without leaving the platform.
Sephora will no longer sell fur lashes
Sephora had made the decision to no longer carry fur lashes at the beginning of 2020. Following a recent campaign from PETA, Sephora made its decision public knowledge, saying, "At Sephora, we have always been committed to upholding the highest standards of beauty, and we take our responsibility to communicate transparently and honestly with our clients about the products we carry seriously."

Sephora's research to improve equity and inclusion in its stores
Sephora commissioned what it called a "first-of-its-kind" national study on racial bias in retail, an effort led by Dr. Cassi Pittman Claytor and Dr. David Crockett, experts on race in discrimination within commerce. Sephora will be looking at how the retail experience can be disrupted or problematic due to bias and inequality.
Sephora opened an online store on Instagram
Sephora, a beauty retailer under the LVMH Group, has opened an online store on Instagram. It will sell products from more than 80 beauty brands such as Innisfree, Drunk Elephant, Marc Jacobs Beauty and Too Faced. Consumers can place orders directly from Instagram buy.
Sephora Employees Are Sharing Their Best Makeup Advice on TikTok
Former and current beauty advisors from Sephora are teaching TikTok's users all about their favorite products and techniques.
Sephora and Rent the Runway commit to '15% pledge' to support Black-owned brands
Cosmetics retailer Sephora and Rent the Runway, an online subscription service for designer clothes, have both committed to ensuring 15 per cent of the products they carry will come from Black creators in reaction to a surging social media campaign.
Sephora will add 15% more shelf products for black brands
Beauty chain retailer Sephora promises that in the future, 15% of its shelf space will be dedicated to beauty brands founded by black people and help these brands approach investment to better expand their business. In addition, the company also stated that it will launch an internal incubation program Accelerate from next year to explore more brands created by people of color. Artemis Patrick, Chief Commodity Officer of Sephora, said that the company's series of measures aim to diversify its supply chain and ensure that black entrepreneurs have a better development platform.

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