Sensai Financial Report 2018

Kao Corporation Financial Report

Income Statement Trend

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Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Billions of JPY	2014	2013	Δ 2014/2013	2012	Δ 2013/2012	2011	Δ 2012/2011	CAGR
Total Revenue
Cost of Sales
Gross Profit
Operating Income
Net Income

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Balance Sheet Highlights

in Billions of JPY	2014	2013	Δ 2014/2013	2012	Δ 2013/2012	2011	Δ 2012/2011	CAGR
Current Assets
Total Assets
Current Liabilities
Equity

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Kao Corporation Annual Report

Official Websites

Sensai website

sensai-cosmetics.com/

Sensai ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year

1982

City

n.a.

Country

Japan

Founder

Masumi Natsusaka

Designer

Profile

Everyone has a beauty that is uniquely their own, based on their innate nature and the life they lead. Respecting this individuality, SENSAI aims to enhance each person’s unique beauty with the help of the most precious fibre: silk. Amongst all silks, the most prized is a rare variety that is native to Japan: Koishimaru Silk. SENSAI discovered a special power hidden within this unique fibre. Combining Koishimaru Silk’s precious secret with the most advanced skincare technologies, SENSAI was created to help the skin discover its utmost beauty.
Fusing advanced skin science with Japanese sensibility and aesthetics, the high-quality skincare and makeup of SENSAI satisfies the most discerning customers in the Western markets. Backed by world-leading skin science and the star ingredient Koishimaru Silk, the SENSAI approach to skincare is epithomized by SENSAI Skincare SAHO, a unique and highly effective beauty method centering on double cleansing and double moisturizing.
Along with its core line SENSAI CELLULAR PERFORMANCE and its ultra-prestige SENSAI PREMIER ensemble, a hallmark of the skincare line-up is SENSAI PURIFYING, the only dedicated facial cleansing line released by a prestige brand. Trademark items in the makeup range are the famous MASCARA 38°C and THE LIPSTICK, a deluxe lip color formulated with pure gold.
SENSAI is available at selective perfumeries and leading department stores in Europe, US, the Middle East and South Africa.