Company Inbrands S.A.
Country Brazil
Email n.a.
Telephone n.a.
Market Segment Bridge
Core Business Shoes

Selaria Richards Financial Report


Inbrands S.A. Financial Report 2020

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Thousands of BRL20132012Δ
Total Revenue    
Cost of Sales    
Gross Profit    
Operating Income    
Net Income    

Balance Sheet Highlights

in Thousands of BRL20132012Δ
Current Assets    
Total Assets    
Current Liabilities    

Official Websites

Selaria Richards website
Selaria Richards ecommerce

Official Social Media

Brand Description




Ricardo Ferreira

Head Designer

Glória Marques
2010 - Present


In 2010, inspired by two of its founder’s passions - leather and bicycles - was born the idea of launching Selaria Richards, an independent business unit specializing in leather footwear and accessories. The new brand brings together the women’s and men‘s collections of Richards, but goes even further, launching innovative models in exclusive colors and formats, while also focusing on special size footwear for men (sizes 37 to 47) and women (sizes 34 to 40).

"The name Selaria comes from a British company that produces leather saddles for bicycles. And we are all about bicycles. It is a means of transportation that does good to the body and to the environment", says Ricardo Ferreira, the founder of Richards, who, back in the 1980s, embarked on his sailboat trips and used the ‘folding bike, backpack and sneaker’ trio to travel around the world.

Selaria Richards walks through the biker universe and is connected to the urban mobility issues. The symbol of the "Walk, pedal, walk" cause is a folding bike manufactured by a British company, which is used to decorate its stores, giving them an urban, contemporary and light-hearted air.

The architectural design by the Creative Director of Richards, Glória Marques, is a rich combination of materials: cement, wood, metal, rope and tiles, all in raw shades and vibrant colors. Shoes are displayed in small wooden stands or trays. An articulated showcase, made of barbershop mirrors picked up at antique fairs, shows all the angles of the more classic shoes, transforming a visit to the store into an enjoyable experience.

Business Strategy

Market Positioning


Core Business




Product Categories


Inbrands S.A. profile

Name Inbrands S.A.
Country Brazil
VAT Number n.a.
Telephone +55 11 2186 9000
Fax n.a.
Date of foundation 2007
Type of Company Private


Rua Coronel Luís Barroso, 151 Santo Amaro - São Paulo, SP

Ownership (Top Shareholders)

Inbrands S.A. doesn't provide the information on its shareholders.

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