Company Henkel AG & Co KGaA
Country Germany
Email n.a.
Telephone +49 211 797 0
Market Segment Mass Market
Core Business Beauty

Schwarzkopf Financial Report 2018

 
 

Henkel AG & Co KGaA Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of EUR20142013Δ
2014/2013
2012Δ
2013/2012
2011Δ
2012/2011
CAGR
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of EUR20142013Δ
2014/2013
2012Δ
2013/2012
2011Δ
2012/2011
CAGR
Current Assets        
Total Assets        
Current Liabilities        
Equity        

Official Websites

Schwarzkopf website
Schwarzkopf ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year
1898
City
Berlin
Country
Germany

Founder

Hans Schwarzkopf

Designer

Profile

In 1898 the chemist Hans Schwarzkopf ran a small drugstore "The Dye, Drug and Perfume Outlet" in Berlin. This store created the foundation of the worlds largest hair-cosmetics businesses.

Five years later, he developed the "Shampoo with the Black Head" (from German "Schwarz" for black and "kopf" for head); the first water-soluble powder shampoo ever produced. It became an immediate bestseller and was even exported to Russia.

The real international breakthrough came in 1927 when he launched the first liquid shampoo and the first hair conditioner. From Berlin to Hollywood, everyone agreed that hair had never shined more beautifully under the spotlight.

Schwarzkopf has been synonymous with professional quality, love for hair and innovation for more than 100 years.

Business Strategy

Market Positioning

Mass Market

Core Business

Beauty

Target

Men
Women

Product Categories

Hair Care
 

Henkel AG & Co KGaA profile

Name Henkel AG & Co KGaA
Website henkel.com/index.htm
Country Germany
VAT Number n.a.
Telephone +49 211 797 0
Fax +49 211 798 4008
Date of foundation 1876
Type of Company Listed

Headquarters

Henkelstrasse 67 40191 Duesseldorf

Ownership (Top Shareholders)

Henkel AG & Co KGaA doesn't provide the information on its shareholders.

Henkel AG & Co KGaA Brands

Schwarzkopf Marketing Research

The Influence Of Fashion Bloggers

First fashion bloggers started to appear in 2002. During the past years, the popularity of some 'it' ...

135 pages
 

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