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Founded in 1926 by Marcel Schmittgall, the eponymous Maison has expressed its jewellery expertise for cultured pearls for almost a century. It is during a trip to Japan that Marcel Schmittgall deci...
Founded in 1926 by Marcel Schmittgall, the eponymous Maison has expressed its jewellery expertise for cultured pearls for almost a century. It is during a trip to Japan that Marcel Schmittgall decides to dedicate all his efforts to the Akoya pearl, famous for its purity and its lustre. Driven by an ambitious spirit, he wants the Maison to go global in order to share its pearl culture all around the world. To achieve this goal, he surrounded himself with a number of teams united by the same passion: "the pearly culture". Paying particular attention to the quality of each creation, they do most of the work in-house, from the design to the selection of the Pearl and to the finish of the jewel. In line with the latest trends, the Maison’s collections offers a wide variety of products in order to serve women’s desires throughout their lives. Produced in close collaboration with designers, the creations show the influence of fashion in the various product lines. Determined and faithful to his strategy, Gaëtan Pinot furthers the development of Schmittgall to perpetuate his vision of French-style luxury.Brand Details
Founder
Marcel Schmittgall
Brand Strategy
Market segment
Bridge
Core business
Jewelry
Targets
Women
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