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Right after World War II Luigi Baracchino was already well known for the quality of the shoes he created: strong, comfortable to wear, and beautiful to look at. His success pushed him to increas...
Right after World War II Luigi Baracchino was already well known for the quality of the shoes he created: strong, comfortable to wear, and beautiful to look at. His success pushed him to increase his business through a partnership with the Carmignani Brothers, who could also boast a sizable amount of experience in the shoe business. Employing skilled artisans and shoemakers, they all continued to respect the tradition of the style and quality introduced by their teacher.This is the story of how Luigi Baracchino founded the shoe factory that now bears his name. His son Giancarlo treasured this story of hard work, experience and style, demonstrading it with his brilliant choices.Brand Details
Founder
Luigi Baracchino
Brand Strategy
Market segment
Bridge
Core business
Shoes
Targets
Men, Women
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