SavageXFenty
Underwear & Lingerie
Savage X Fenty celebrates fearlessness, confidence and inclusivity. In partnership with a team assembled from the industry’s elite, the label has disrupted and redefined the marketplace with its ac...
Savage X Fenty celebrates fearlessness, confidence and inclusivity. In partnership with a team assembled from the industry’s elite, the label has disrupted and redefined the marketplace with its accessible price point and extensive assortment of lingerie. "Savage X means making your own rules and expressing your mood, character and style for you—not for someone else." -RihannaBrand Details
Founder
Rihanna
Brand Strategy
Market segment
Mass Market
Core business
Underwear & Lingerie
Targets
Women
SavageXFenty Latest News
SavageXFenty with Shelomi Sanders
The Alabama A&M guard, Shelomi Sanders, has been chosen to be the next brand ambassador of SavageXFenty.
Savage x Fenty Expands with Selfridges
SavagexFenty partners with Selfridges to build its first-ever brick-and-mortar outlet out of the USA. It is present at the Oxford Street store of Selfridges.
Rihanna in SavageXFenty Valentine's Day Campaign
Rihanna stars in the new SavageXFenty campaign featuring the 2024 Valentine's Day Collection.
Rihanna Unveils Savage x Fenty Maternity Line
Rihanna expanded her SavageXFenty brand with the addition of a maternity category as she welcomes her second baby.
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