It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Brand doesn't have an official ecommerce
Royal Effem brings the great Made in Italy tradition to the make-up sector by combining acute aesthetic sensitivity, incessant research into the quality of materials, packaging and textures, and painstaking care over every detail.
All the basic products and collections are created thanks to the research and dedication of the Royal Effem Creative Group [R.E.C.G.],
the multi-disciplinary team that creates and perfects Royal Effem products. This staff of designers, make-up artists, cosmetologists and marketing experts combine their know-how and experience constantly to ensure that every product achieves the highest standards of functionality and style.
Latest trends are tracked down by cool hunters in America, Asia, Europe and the Middle East and then brought back to Parma, the ancient Italian city whose history is founded on beauty, art and music.
This is where the Royal Effem products are born.
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