Company Boardriders, Inc
Country United States
Email n.a.
Telephone +1 714 889 2200
Market Segment Mass Market
Core Business Apparel

Roxy Financial Report 2018

 

Income Statement Trend

Net Sales

It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.

Operating Margin

Boardriders, Inc doesn't provide the Operating Margin figure for Roxy.

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of USD20152014Δ
2015/2014
2013Δ
2014/2013
2012Δ
2013/2012
CAGR
Net Sales        
 

Boardriders, Inc Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of USD20152014Δ
2015/2014
2013Δ
2014/2013
2012Δ
2013/2012
CAGR
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of USD20152014Δ
2015/2014
2013Δ
2014/2013
2012Δ
2013/2012
CAGR
Current Assets        
Total Assets        
Current Liabilities        
Equity        

Official Websites

Roxy website
Roxy ecommerce

Official Social Media

Brand Description

Establishment

Year
1990
City
n.a.
Country
United States

Founder

Alan Green
John Law

Designer

Team of designers

Profile

When Quiksilver decided to start a women's line in 1990, it was a gutsy move. The surf market has always been a fickle one. And female surfers, despite their achievements in and out of the water, hadn't drummed up nearly the notoriety nor the community that guys had long enjoyed.

But great ideas always take some guts. And the company saw the untapped women's surf market as a huge opportunity. Turns out they were right.

Like all things Quiksilver, Roxy was born in the water; initially a swimwear line, it debuted in late summer 1990 to immediate success. By the next year, a Roxy sportswear line was introduced, and that too prospered, with sales of over $1 million. 1992 saw continued expansion of the brand with a new denim line and key snowwear pieces. The fact that Roxy was a women's line offered by an authentic surf brand made it intriguing for both retailers and girls alike. It was the first of its kind on the market, and soon after, the other surf brands followed.
Roxy is now a $400 million lifestyle brand, offering products for every aspect of the active girl's life. From handbag to Henley, wetsuit to tide watch, the key ingredient of our products is that inimitable Roxy spirit. "Daring, confident, naturally beautiful, fun, alive: Roxy".

Business Strategy

Market Positioning

Mass Market

Core Business

Apparel

Target

Women
Kids

Product Categories

Accessories
Apparel
Bags
Denim
Jewelry
Shoes
Swimwear
Underwear & Lingerie
 

Boardriders, Inc profile

Name Boardriders, Inc
Website
Country United States
VAT Number n.a.
Telephone n.a.
Fax n.a.
Date of foundation n.a.
Type of Company Private

Headquarters

Ownership (Top Shareholders)

Formerly Quiksilver, the company caters to the young and athletic with surfwear, snowboardwear, sportswear, and swimwear sold under the Quiksilver, Billabong, Element, VonZipper, and Roxy names, among others. It also owns the DC Shoes brand of footwear and apparel for young men and juniors. It sells its apparel, footwear, and accessories in specialty and department stores worldwide, as well as through its own network of about 630 retail stores. It emerged from Chapter 11 bankruptcy protection in 2016 and is now owned by Oaktree Capital Management; in 2018 it bought rival Billabong.

Boardriders, Inc Brands

Roxy Marketing Research

Fashionbi Index Book 2014

A brand's consideration has become so central in contemporary marketing and communication activities ...

102 pages
 

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