Roxy
Market Segment
Mass Market
Core Business Apparel
Core Business Apparel
Roxy Financial Report
Income Statement Trend
Revenue
It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Operating Margin
Boardriders, Inc doesn't provide the Operating Margin figure for Roxy.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Income Statement Highlights
| in Millions of USD | 2015 | 2014 | Δ 2015/2014 | 2013 | Δ 2014/2013 | 2012 | Δ 2013/2012 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Revenue |
Boardriders, Inc Financial Report 2021
Income Statement Trend
Total Revenue
It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.
Operating Margin
Boardriders, Inc doesn't provide its Operating Margin figure.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Income Statement Highlights
| in Millions of USD | 2020 | 2015 | Δ 2020/2015 | 2014 | Δ 2015/2014 | 2013 | Δ 2014/2013 | CAGR |
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| Net Income |
Balance Sheet Highlights
| in Millions of USD | 2020 | 2015 | Δ 2020/2015 | 2014 | Δ 2015/2014 | 2013 | Δ 2014/2013 | CAGR |
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| Equity |
Boardriders, Inc Annual Report
Official Websites
Official Social Media
Brand Description
Establishment
Year
1990
City
n.a.
Country
United States
Founder
Alan Green
John Law
Designer
Team of designers
Profile
When Quiksilver decided to start a women's line in 1990, it was a gutsy move. The surf market has always been a fickle one. And female surfers, despite their achievements in and out of the water, hadn't drummed up nearly the notoriety nor the community that guys had long enjoyed.
But great ideas always take some guts. And the company saw the untapped women's surf market as a huge opportunity. Turns out they were right.
Like all things Quiksilver, Roxy was born in the water; initially a swimwear line, it debuted in late summer 1990 to immediate success. By the next year, a Roxy sportswear line was introduced, and that too prospered, with sales of over $1 million. 1992 saw continued expansion of the brand with a new denim line and key snowwear pieces. The fact that Roxy was a women's line offered by an authentic surf brand made it intriguing for both retailers and girls alike. It was the first of its kind on the market, and soon after, the other surf brands followed.
Roxy is now a $400 million lifestyle brand, offering products for every aspect of the active girl's life. From handbag to Henley, wetsuit to tide watch, the key ingredient of our products is that inimitable Roxy spirit. "Daring, confident, naturally beautiful, fun, alive: Roxy".
Business Strategy
Core Business
Apparel
Target
Women
Kids
Product Categories
Accessories
Apparel
Bags
Denim
Jewelry
Shoes
Swimwear
Underwear & Lingerie
Boardriders, Inc profile
Headquarters
Ownership (Top Shareholders)
Boardriders, Inc doesn't provide the information on its shareholders.
Roxy Marketing Research
Fashionbi Index Book 2014
A brand's consideration has become so central in contemporary marketing and communication activities ...
102 pages
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