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Launched in 1976, the phenomenal growth for the Rockies® brand took off in the early 1980s, when barrel racers discovered jeans that not only fit perfectly, but looked sensational in the arena as well. Created to fit the authentic western heritage at the core of the traditional western female, the brand’s explosive success was due to the great fit and distinctive look of the clothing.
Today, the Rockies® brand maintains a level of quality that can only be achieved by a brand with true authentic western heritage and history. Maintaining its high quality and great value, the brand uses only the finest cotton fabrics for their strength, durability, and vivid, clear colors.
From our earliest roots, Rockies® has always been and will always continue to be “An American Western Original.” More than ever, today’s Western woman desires that great Rockies® fit at a great value. Rockies® jeans remains revitalized by its history and tradition and continues to make clothing for the western woman who sees her lifestyle like the Rockies brand…true western.