Rochas
Apparel / Fragrance
Rochas is a fashion, beauty, and perfume house founded in 1925 by french designer Marcel Rochas, born in 1902 and died in 1955, first designer of 2/3-length coats and skirts with pockets. It is cur...
Rochas is a fashion, beauty, and perfume house founded in 1925 by french designer Marcel Rochas, born in 1902 and died in 1955, first designer of 2/3-length coats and skirts with pockets. It is currently owned by the multinational Procter & Gamble. Rochas had been known primarily for its signature perfume, "Femme," which was packaged in a pink box with black lace. The company found recent recognition for its fashion design when it chose Olivier Theyskens as its creative director in 2002. For the next several years, Rochas continued to garner praise among fashion critics and to attract loyal followers. In 2006, the Council of Fashion Designers of America awarded Theyskens the International Award. On November 3, 2008, Marco Zanini has been named new artistic director for the fashion house. About half a century separate Marco Zanini from the creator and founder of the house, Marcel Rochas. Born in 1971, Marco Zanini graduated from the Fine Arts Academy of Milan in 1995. after having been Assistant at Dolce&Gabbana for their ready-to-wear line, he became Donatella Versace's right arm. He then relaunched the American brand of Halston and created quit a stir in the fashion world. Rocha conferred the responsibility of its ready-to-wear collections upon him in 2009. His ambition to build "brick by brick" and season after season the foundations of a renewed House of Rochas, his insistence on making each new collection "unpredictable", confirm the renaissance of Rochas in fashion.Brand Details
Founder
Marcel Rochas
Designer
Marco Zanini
from
2008to
2013Alessandro Dell'Acqua
from
2013to
February 2020Federico Curradi (Rochas Homme)
from
June 2018to
PresentCharles de Vilmorin
from
February 2020to
April 2023Alessandro Vigilante
from
December 2023to
PresentBrand Strategy
Market segment
Luxury
Core business
Apparel
Targets
Women
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