Rocca 1794
Jewelry / Watches
Tradition and experience that began from afar. Since 1794, Rocca has captivated Turin and all of Italy for more than two centuries, distinguishing itself for the attention, selection, service and c...
Tradition and experience that began from afar. Since 1794, Rocca has captivated Turin and all of Italy for more than two centuries, distinguishing itself for the attention, selection, service and consultancy it gives to a clientele accustomed to only the best. Rocca jewels and watches are the expression of a daily commitment to diffuse watchmaking culture, the value of haute horlogerie and technical mastery. Rocca has accompanied Italy in its history. In 1872, Alberto Rocca inaugurated the historic shop in Piazza Lagrange in Turin and since then Rocca’s fame expanded to the political and cultural figures that enlivened the city and national life of the period, such as Giuseppe Verdi, Luigi Pirandello, Gabriele D’Annunzio, foreign customers, and even the nobles of the Savoy House, for whom Rocca became official supplier. Rocca’s attention to watches was immediately evident. The shop was conceived as a veritable “Watch Library” and the jewellery shop already at the beginning of the 20th century helped Italians to discover the wonders of Swiss watches. The Rocca jewellery shop soon became “Rocca Department Stores” with 14 points of sale in Italy, a watch laboratory and technical assistance centres. Mastery, experience and attention to details are the factors that conferred success to Rocca and transported it to the present. In 2000, it acquired the Calderoni brand and became the first Italian distribution chain of high-end jewels and watches, and in 2008, it joined the Damiani Group: Two great luminaries in the history of Italian jewels who have joined forces and continue to live their success story together.Brand Details
Founder
Alberto Rocca
Brand Strategy
Market segment
Premium
Core business
Jewelry
Targets
Men, Women
The financial data for this brand is limited.
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