Roamer
Watches
Roamer is a brand for people who love their life and enjoy valuable moments. People wearing a Roamer spend their leisure with friends or with their families. Their dedication, steadfastness and ext...
Roamer is a brand for people who love their life and enjoy valuable moments. People wearing a Roamer spend their leisure with friends or with their families. Their dedication, steadfastness and extraordinary sense for doing the right thing unites them at important moments. Friends and family consider them to be as prudent as they are perceptive. As with their way of synthesising traditional values with modern convictions, Roamer succeeds in applying the essence of its long traditions in the context of contemporary innovations to create a strong brand. The precision movements of our timepieces symbolise stringency, while our carefully selected, durable materials reflect sensitivity and a constant character. Above all, choosing a Roamer is a manifestation of an independent, cosmopolitan spirit, not least determined by the harmonious lines and the high-quality compositions of colours, patterns and materials. Roamer watches are crafted in Switzerland. The Swiss Made seal of quality has established itself worldwide as synonymous with premium production techniques and the highest product quality. For generations, Roamer has enjoyed an excellent reputation with clients and partners for its inimitable ability to combine functionality and elegance with a balanced, aesthetically pleasing design. The authentically grown brand has been consolidating and perpetuating this reputation since 1888 with its stringent quality controls. Roamer cultivates its passion for the tiniest details, for in the watch industry it is well known that these quickly become significant distinctions. Every assignment and every established structure reflects the quintessential Roamer philosophy, as manifested in the shiny letters “Swiss Made” that appear on every one of our watches.Brand Details
Founder
Fritz Meyer
Brand Strategy
Market segment
Premium
Core business
Watches
Targets
Men, Women
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