Rita has created signature styles for such A-list talent as Jessica Simpson, Katy Perry, Jennifer Lopez, Michelle Williams, and Britney Spears, just to name a few.
Her expertise as a colorist lead Rita to create products for maintaining hair color between color treatments. Starting with the inspiration that women shouldn’t have to go out with roots again, Rita launched her Root Concealer in 2011 after spending four years testing and perfecting the formula. This temporary color touch up spray, which is currently available in five shades, was the first of its kind and offers women and men an easy, effective and quick solution to conceal their roots in seconds.
Rita has since expanded her color maintenance product family with the launch of Root Concealer for Highlighted Hair, aimed to help blondes cover up dark roots, and with the introduction of her revolutionary Foaming Gloss collection. The Foaming Glosses are professional quality formulas that are used at home between color treatments to maintain the integrity and shine of your hair color. Available in three variations, Tones Down Brassiness, Enhances Golden Tones, and Ultimate Shine, her new Foaming Gloss puts the shine back into hair while keeping colored hair looking like you just stepped out of the salon, all month long.