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Brand Description

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It all started on the notes of rock'n'roll in those legendary '60s when everything seemed possible.
And dreams were there, close at hand, for those who had the strength to carry them out.
Riviera In the first invasion of German and British tourists, a new desire to live and have fun, but also a lot of energy, a desire to change, to undertake.
For Vittorio Tadei, founder of Teddy SpA, is the date with destiny: it leaves the profession of accountant and is in Riccione, in the clothing store of her sister.

When these were the international giants, in Italy and abroad Renascimento was already a trend with the Italian ready to wear.
The ready to wear is a revolutionary marketing insight: dramatically reduce the production and distribution of garments, to ensure supply of pure fashion, uninterrupted and continuous replenishment.
A production and distribution system characterized by tight deadlines, which updates in real time its proposals for clothing, differentiating with respect to the application.
A flexible and timely response to flows and market fluctuations.

Business Strategy