Rimmel London
Make-up / Nail Care / Skin Care / Sun Care
In 1820, a respected French perfumer who had been trained by the famous Lubin, perfumer to Empress Josephine, the wife of Napoleon I, accepted an invitation to manage a perfumery in London’s presti...
In 1820, a respected French perfumer who had been trained by the famous Lubin, perfumer to Empress Josephine, the wife of Napoleon I, accepted an invitation to manage a perfumery in London’s prestigious Bond Street. By 1834, the move to London had proved so successful that, together with his son and apprentice Eugene Rimmel, then aged just 14, he opened a perfumery of his own. The House of Rimmel was established. During the 1970s and 1980s the company changed hands several times before it was finally acquired by Coty Inc. in 1996. Rimmel has since gone from strength to strength, bringing its unique London look to more than 40 countries worldwide and establishing itself as Britain’s best-selling cosmetics brand. Beauty made in London is witty, edgy and streetwise. It’s about setting trends, not following them. It’s about experimentation and self-expression. In a word, it’s about having fun. And Rimmel’s affordable range of colourful, contemporary, high-quality products is designed to enable real women to do just that.Brand Details
Founder
Eugene Rimmel
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Women
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