Company Guararapes Confeccoes S.A.
Country Brazil
Email n.a.
Telephone +55 800 701 4342
Market Segment Mass Market
Core Business Apparel

Riachuelo Financial Report 2018

 
 

Guararapes Confeccoes S.A. Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

Balance Sheet Highlights

Official Websites

Riachuelo website
Riachuelo ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year
1947
City
Natal
Country
Brazil

Founder

Nevaldo Rocha
Newton Rocha

Designer

Team of designers

Profile

Riachielo is the largest fashion company in Brazil and we have 212 stores spread across the country, two industrial parks and 35,000 employees. They adopt the concept of " fast fashion "- agility in the production and distribution of collections - to ensure speedy dissemination of new trends and generating added value for each collection. They are the direct distribution channel of Guararapes, which is the largest group of garment manufacturing in Latin America. started its activities in 1947 , with minor high street shops selling fabrics at low prices. In 1979 , the network fabric stores was purchased by Guararapes group, and went on to sell ready-to-made garments to be used . Starting in 1993, our focus has become the fashion . Always in tune with national and international trends, democratically, we deliver to our customers the fashion with good price and top quality . This strategy involved the creation and strengthening of their own brands, each with visual and audience specific identity.

In 2004 , in addition to reforms and improvements in visual merchandising of their stores, the company changed its marketing strategy. It left the mainstream media and invest in vertical integration process, focusing on products with lower prices and higher quality. During 2007, they returned to invest in mass media, with a new communication campaign, aiming to popularize the fashion at affordable prices and style to everyone. To do this, the company organized its style department , with the function of reconciling what retailers are asking the production. The result of this process was the brands' repositioning addressed to the Brazilian public. Focusing on the "fashion accessible to everyone" segment, the stores are divided into five sections: womenswear, menswear, kidswear, footwear and home products.

Business Strategy

Market Positioning

Mass Market

Core Business

Apparel

Target

Men
Women

Product Categories

Accessories
Apparel
Bags
Denim
Jewelry
Underwear & Lingerie
 

Guararapes Confeccoes S.A. profile

Name Guararapes Confeccoes S.A.
Website guararapes.ind.br/
Country Brazil
VAT Number n.a.
Telephone +5584 32041100
Fax +5584 32272337
Date of foundation 1947
Type of Company Listed

Headquarters

BLOCO A 1 ANDAR RODOVIA RN 160, KM 03 DISTRITO INDUSTRIAL NATAL 59115-90

Ownership (Top Shareholders)

Guararapes Confeccoes S.A. doesn't provide the information on its shareholders.
 

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