Company Unilever Group
Country Australia
Email Consumerrelations.UANZ@unilever.com
Telephone n.a.
Market Segment Mass Market
Core Business Beauty

Rexona Financial Report 2018

 
 

Unilever Group Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of EUR20182017Δ
2018/2017
2016Δ
2017/2016
2015Δ
2016/2015
CAGR
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of EUR20182017Δ
2018/2017
2016Δ
2017/2016
2015Δ
2016/2015
CAGR
Current Assets        
Total Assets        
Current Liabilities        
Equity        

Official Websites

Rexona website
Rexona ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year
1908
City
n.a.
Country
Australia

Founder

Alice Sheffer

Designer

Profile

Rexona won’t let you down. Thanks to the unique technology developed by Unilever scientists, which releases extra protection when you need it most, you can be certain Rexona will keep you feeling fresh all day.
Our research and development experts know that men and women have very different demands when it comes to deodorants. That’s why we’ve developed products to meet their individual needs.
Our proprietary body-responsive technology means Rexona can sense when your body needs extra protection – and provide it on cue.
In fact, Rexona scientists discovered that there’s a difference between the way your body produces sweat when you’re hot, and the way you start sweating when you’re stressed or anxious. Rexona is designed to deliver anti-perspirant protection on both counts.
And with our No White Marks technology, your clothes will stay looking as fresh as you’ll feel. Rexona was the first brand to introduce its Crystal range – deodorants which go on completely clear, eliminating the white marks aerosols and sticks can leave on dark clothes.

Business Strategy

Market Positioning

Mass Market

Core Business

Beauty

Target

Men
Women

Product Categories

Toiletries
 

Unilever Group profile

Name Unilever Group
Website unilever.com/
Country United Kingdom
VAT Number n.a.
Telephone +44 20 7822 6010
Fax +44 20 7822 5511
Date of foundation 1930
Type of Company Listed

Headquarters

Unilever House Blackfriars London, EC4P 4BQ

Ownership (Top Shareholders)

Unilever Group doesn't provide the information on its shareholders.
 

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